Competitor Analysis
See where each rival beats you, prompt by prompt
Knowing a rival has a higher share of voice tells you nothing about what to do. Perquery breaks competition down to the level you can act on: which prompts they win, for which personas, which sources cite them and not you, and how the gap moves over time.
Share of voice
#1Rival A
48.5%
#2Rival B
44.2%
#3Your brand
41.8%
#4Rival C
36.8%
Rival A leads by 6.7 points; its widest gaps point to a Content brief.
What the analysis surfaces
Each gap comes with a suggested next step
Where a rival is ahead
The prompts where a rival outranks you, widest gap first.
Persona breakdown
A rival may beat you only for one persona, not all.
New brands, surfaced
Every brand the answers name; track a new rival in one click.
Suggested fix
Each gap opens the right tool, such as a Content brief.
Why they win
Sources that cite a rival but never you, in Domain Rating.
Gap trend
Each brand’s visibility over time: are you closing on a rival or falling behind?