GEO/AEO Glossary
The language of AI visibility, in plain terms.
GEO / AEO
Optimizing to appear in AI-generated answers.
Prompt
A question you track; every scan asks it to each AI engine.
Persona
A voice the engine answers as: a system prompt for an audience.
Baseline
The prompt asked with no persona; free on every site.
Visibility
How often, and how high, you appear in answers to your prompts.
Share of Voice
Your share of all brand mentions in the answers.
Avg. Rank
Your average position when listed. Lower is better.
Citation
Your site shown as a source in an AI answer.
Mention
Being named without a recommendation or citation.
Sentiment
How positive the wording is, from −1 to 1.
Authority Score
0–100, from the sources cited alongside your brand.
Opportunity Score
The expected impact of a fix, weighed against its ease.
Structured Data
Machine-readable JSON-LD that describes a page.
Zero-click
Getting the answer without visiting a site.
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