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What is GEO / AEO?
Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is the practice of making your brand visible in the answers AI engines generate, the way SEO made you visible in traditional search results.
SEO vs GEO
How GEO differs from SEO
| Dimension | SEO | GEO |
|---|---|---|
| Result | A list of links | One generated answer |
| Behaviour | User clicks through | Often zero-click |
| Metrics | Rank, clicks, traffic | Visibility, citation, sentiment |
| Personalization | Largely the same for all | Shaped by who is asking |
| Determinism | Stable results | Same prompt can vary |
Why it matters now
1 answer
A search page shows ten links; an AI engine writes one answer that names only a few brands. A top search rank does not guarantee a mention there, and the answer can change with who asks. So Perquery measures visibility per engine and per persona.
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