Personas
Define the audiences you’re really competing for.
A persona is the voice a prompt is asked in: demographic, need-based, behavioural or custom. Write your own or let Perquery suggest a set for your category, and each scan asks every prompt in each voice. The Persona × LLM matrix shows which audiences see you, on which AI engine.
Visibility by persona
R52.7%
RevOps Manager“best tool for RevOps reporting”S48.2%
Sales Team Lead“AI visibility platform for sales teams”E33.5%
Early-stage Founder“GEO platform with API access”S29.1%
SMB Owner“affordable AI tracking tool”Strongest with RevOps Managers, who are not your target. SMB Owners, your target, trail by 23.6 points.
Persona depth
The same question gets a different answer for every audience.
- A free baseline plus the personas you write or auto-suggest.
- Compare one persona with another, or with the baseline.
- Filter the overview, prompts and competitors by persona.
- Mark target personas and see when you win the wrong one.
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